Using SEO In The Automotive Industry
Marketing in the automotive industry can be a difficult task since most consumers would not consider themselves as a car expert and are wary about making big purchases without doing some research first. Car dealerships have evolved and can benefit from their potential customers doing prior research on the web if their marketing is effective.
The problem in the automotive industry is that there are many competitors online. Consumers often pick the dealership that comes up when they search perform a google search. With the assistance of an SEO company, you can improve your visibility despite the impressive number of competitors.
SEO As a Form of Advertising
Dealerships are a commonly advertising on the internet with constant campaigns for deals and events. The danger of that is that your potential customers can become uninterested due to the impressive amount of ads and marketing campaigns. Furthermore, dealerships commonly advertise to people that are not currently interested in actually buying a vehicle, resulted in wasted ad budget. Search engine optimization and effective data-based digital marketing campaigns can be your ally to reach the right audience.
sMedia has proprietary technology that identifies active purchase intent and condenses that information down into one easy to use metric that is correlated to real sales, their Engaged Prospect Metric. By using their Engaged Prospect Metric sMedia can target the right people, at the right time, with the right offer. Targeting the most engaged shoppers ensures that ad dollars are well spent, maximizing your return on investment.
Automotive Digital Marketing In Your Company
The automotive industry is different than most because consumers will do most of their research online and visit multiple dealerships before making their final purchase decision. So as a business, the information your demographic gains is almost entirely dependent on marketing. Dealerships also have a very limited demographic due to the lack of repeat customers. Most people will buy 4-5 cars in their lifetime. Dealerships have to work much harder to acquire new customers and keep the ones they’ve got. All dealerships must get creative with their advertisements, and digital marketing becomes a key part of building their customer base.
Besides newspaper advertisements and magazine articles, automotive digital marketing is your primary solution for advertising, so hiring companies specialized in SEO (Cansoft) and companies with revolutionary technology (sMedia) could make or break your brand.
What is sMedia?
In 2011, the founders of sMedia recognized the gap in car dealership marketing, which was that people are always left guessing. Marketing teams don’t know how to identify engaged customers due to running vanity metrics. They don’t know how to reach their demographic and end up spending too much money attempting to do so. Meanwhile, General Managers of these companies try to justify high marketing costs with small outcomes. sMedia believes in the use of data through technology that recognizes purchase intent to assist dealerships all over North America. sMedia has helped over 450 dealerships across North America capitalize on this technology. sMedia’s success was recognized by Google when they became the first Google Premier Partner in Saskatchewan. They aim at helping dealerships primary demographics to their Vehicle Detail Pages and helping them convert.