Building an attractive website is the goal of most website designers. Sometimes, the importance of effectiveness can be forgotten in the process. It is imperative to keep in mind that our goal is not just to have beautiful websites where people can look around and enjoy their stay; your website should be more useful to the search engines when it comes to determining what it is all about and what it relates to. This can be achieved through Search engines optimization (SEO). SEO can arguably be said to be the most effective technique of drawing targeted traffic to your website. This is because it has the effect of improving the search engine placement of your website. This article will examine some aspects of Search engine optimization such as common practices, myths, mistakes, and modern techniques of SEO.
Common Search Engine Optimization (SEO) Practices
The best way to look at SEO is to view it as a subset of marketing. It should not be the actual marketing plan but rather, it should fit into your overall marketing plan and strategy. That is not to mean that you should not take SEO seriously. It is a complex subject that you must understand if you want to make your website more visible to people searching for your products or services on different search engines.
It is imperative to note that SEO has five key dimensions:
• Keyword research
• Search engine friendly site development
• On-page SEO
• Link building
Each of these dimensions is important, and they work together for optimum results.
Search Engine Optimization is not a set-and-forget proposition. It is iterative in nature. You do one thing, measure the results, and continue improving. It is not something to be done within a day or a month. In fact, the best way to do it is to find a search engine optimization company. You can call on Cansoft, a leading SEO company in Regina and other cities in Saskatchewan.
Common Misconceptions about SEO
There is plenty of misinformation that amateurs cling on hoping to improve the ranking on their web pages on the major search engines. Some of them include:
• Websites have to be submitted to search engines to improve their ranking.
• Meta tags are a factor in website ranking
• More links can improve the ranking of a web page on the search engines
• Keyword stuffing is effective.
All these are common SEO myths that you should not waste your time trying. Some of them were working in the past but not anymore. Cansoft is committed to continued research on the latest SEO techniques. We provide SEO services that guarantee positive results at the minimum cost possible.
Common SEO Mistakes
There are many mistakes that hinder websites owners from their goal of improving the search engine ranking of their websites. Some of the most common ones include;
• Choosing the wrong Keywords
• Using Keyword stuffing
• Developing content that is not about the keywords
• Ignoring title tags and meta description
• Publishing duplicate contents
• Forgetting about analytics
Modern SEO Techniques
Some of the emerging SEO techniques that we use include:
1. Responsive mobile-friendly websites
2. Local SEO optimization
3. Application of advanced SEO tools such as Google Analytic, Google keyword tool, Bing Webmaster tool, Feedly, and SEM RUSH among others.
4. Modern Link building techniques such as natural link building.
If you are looking for an SEO company in Saskatchewan, Cansoft is a partner you can count on. We have a team of highly trained and experienced professionals that will work closely with you to develop an effective SEO marketing strategy and push your website up in the Google ranking.