Social media has completely transformed online marketing. And although social media can be a powerful way to win new customers and increase sales, it can also be a huge time suck and waste of money if one doesn’t know what they’re doing, and just goes into the experience hoping that posting on Facebook will drum up some more sales.
It may tempting to learn more about social media and engage in social media marketing oneself — and indeed, that is an admirable goal. But managing social media profiles isn’t as simple as many people think — in fact, many people go to school and earn degrees just for social media marketing. Wouldn’t it be great if you could hire one of those experts to do all the hard work for you?
Often, you can. Social media experts in a variety of skill levels offer their services to businesses, and availing oneself of these experts can be a great way to step up your business’s social media game without taking away valuable time you or your employees need to run your business. The return on investment can be significant. So, what exactly can these social media experts do for you?
Create Engaging Content
You may have heard the expression, “content is king.” It’s a bit of a cliche, but it’s a cliche for a reason — on the internet, people are driven by engaging, powerful content. What do you think it is that keeps people glued to their phones scrolling through their Facebook or Twitter feeds? They’re captivated by the content that they see — funny videos, inspiring stories, or hard-hitting takes on news or politics. It’s not easy to craft the kind of content that catches people’s eyes — and if the content doesn’t catch their eye, they’ll just keep on scrolling until something else does.
Social media experts are adept at crafting the kind of content that gets people’s attention. More than that, though, they know how to craft content that compels people to click on links to your website, making it more likely that they’ll become an actual, paying customer, and not just give you a token “like” on your Facebook or Twitter post.
Social media experts know how to read what is known as “analytics.” This is all the data about your social media posts — which ones are the best at engaging customers, which ones get people to visit your website, at what times people are most likely to see your posts, etc. It can be difficult to interpret analytics, and even more difficult to figure out what to do with that information.
That’s why you need an interpreter — in this case, a social media expert who can tell you what the data means and how to tweak your social media strategy to get the greatest return on investment. With a social media expert at your side, you’ll be able to drive a huge amount of traffic to your website and convert many of your social media followers into paying customers.
Building a Brand
Social media is an economical way to grow your brand, getting your logo and messaging out to highly targeted groups of potential customers. Social media experts have lots of experience getting social media users familiar with your brand so they’ll not only become customers, but repeat customers who will keep helping you grow your business over time.
Making Social Media Economical
Many businesses throw money at social media, purchasing ad products they don’t know how to properly use. There are also indirect costs, such as diverting employees’ time to work on social media, even though they don’t know how to properly use social media to drive engagement and sales. Although social media experts cost money, they are often a more cost-effective option for boosting social media efforts. You’ll certainly think the cost is worth hit once you see the return on your investment.