6. CONFIDENTIALITY AND NON-DISCLOSURE
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Confidential Information
The parties acknowledge that it will be necessary for each of them to disclose or make available to each other information and materials (collectively the "Confidential Information") that may be confidential or proprietary or may contain valuable trade secrets and that some such information may already have been disclosed prior to the Effective Date. Prior to disclosure, the disclosing party shall use reasonable efforts to designate all Confidential Information by marking the information with the word "Confidential" or similar legend. The Parties agree that the Client Materials and the Services are Confidential Information, as are any passwords, server logs, and all documentation or other materials provided in connection therewith.
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Non-Disclosure
Both during and after the term of this Agreement, each of the parties agrees:
- to use commercially reasonable efforts to protect the Confidential Information of the other party from unauthorized use or disclosure and to use at least the same degree of care with regard thereto as it uses to protect its own Confidential Information of a like nature;
- to use and reproduce the Confidential Information of the other party only as permitted under this Agreement or as needed to perform its duties hereunder; and
- not to disclose or otherwise permit access to the Confidential Information of the other party to any third-party, without the other party's prior written consent.
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Exceptions
Information will not be considered to be Confidential Information if it:
- becomes publicly available through no fault of the disclosing party;
- is lawfully received from a third-party having the right to disclose the information without restriction; or
- has been independently developed.
Furthermore, it is understood that each party shall be free to use any ideas, concepts, know-how and techniques related to the scope of its business, provided they contain no specific or identifiable elements unique to the other party hereto or its property.