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Google Listing Optimization To Bring More Traffic To Your Website
What is Google Listing Optimization?
Google listing optimization is the act of making your GMB more appealing to search engines. If you do not know a lot about Google My Business (GMB), it is a great tool to help large and small businesses alike to manage their Google Search and Google Map rankings. It helps companies to attract potential customers by creating and managing their Google Listing. The following information can be found on your Google My Business profile:
- The name of your business
- The location of your storefront (if you have one)
- The locations where your business operates
- Your operating hours
- Customer Reviews
- Photos of your business and team
Google My Business SEO
You are probably asking yourself how can you be the first one to show up on search engines for your Google Listing? It is simple, show Google that you care through Google Listing optimization. You need to update pictures of your business and create posts about what is new in your industry. Creating relevant, precise content on your Google Listing is a great way to boost its visibility.
If you are new to this, it might seem a little intimidating. Another option to do your own Google My Business SEO would be to work with professionals like Cansoft Technologies. We not only provide Google listing optimization but we can also help you with your website. SEO and GMB optimization goes together like peanut butter and jelly.
Why Should You Do Google Listing Optimization?
A Google Listing optimization is a great way to guarantee that your listing will perform. A well-performing listing is an easy way to bring people to your website, to call you or to bring people to your store. Optimizing a GMB will basically create more opportunities for your business to be seen, the rest is up to you.
Local Google Queries
One thing that is important to understand about your Google map Rankings is that it is targeted at local services/products. If your website is your window to the world, your GMB is your window to your local community. For example, if you are in Vancouver and you are searching for the “best bakery”, you do not have to specify the location, Google Maps will know that you are looking for a Vancouver bakery. The bakeries that have their Google listing optimization are then going to show up first in the Google Map rankings, even if they are not rated the #1 bakery in Vancouver.
Google Search statistics show that an average of 46% of all queries is local. Within those local queries, the top three listings will show 93% of the time. This means that you will get a lot of opportunities to bring new clients without having to spend thousands of dollars.
Is Your Competition Using Google Listing Optimization?
If your competition is already working on their Google My Business SEO, people might have difficulty finding your listing. This is why you need to optimize your Google listing to be able to get to that top three. Having a GMB is a great way to compete on a common level against your competition.
If your competitors are not working on their Google My Business SEO, that is amazing news for you! You should start optimizing yours today to make sure that you get all those local leads for your business.
Great Insight On Your Business
Now that you are all signed up, it is time to let us do our work! Google will send you monthly reports breaking down the performance of your listing. You will be able to see how many customers called you, how many went to your website from your listing and how many people asked for directions to go to your store.
You will also be able to go to your GMB to see when your store is the busiest (time/day) and how people found you. With your Google Listing optimization, you will get that information that is a great way to be able to target your audience more efficiently.
Get Started Today!
There is no time like the present to start investing in your future. If you want the help of experts to optimize your digital real estate, Cansoft Technologies is here. We will make sure that we understand your needs and wants before we get started and we will review our work with you to ensure satisfaction. Don’t let those potential customers go to your competition, talk to one of our experts about your Google Listing optimization.