SEM company in Regina, Search Engine Marketing in Canada

Search Engine Marketing (SEM)


Cansoft Technologies in Regina (Canada) discusses about search engine marketing (SEM), which means using search engines to drive traffic to your website. This can involve optimizing your site so it appears highly in search engine results pages, which is also known as search engine optimization (SEO). However, when most people use the term SEM, they mean placing paid ads on search engine results pages, also known as pay-per-click (PPC) advertising.

Why Use SEM in Canada?

Search engine marketing is a good way to target customers who are interested in the products and services you offer. If you choose your keywords carefully, you can make a link to your site appear in front of users who are looking to buy from a business exactly like yours. When used correctly, SEM can deliver a return on investment that isn’t possible with other marketing channels.

Benefits of SEM in Canada

Nearly 90 percent of online shoppers begin their buying journey with an online search. Therefore, targeting the search engines with your marketing campaigns makes sense. Making your site highly visible in search engines not only leads to more sales, but also increases brand awareness, which can give your business a strong and sustainable position in the market.

Who Uses SEM in Canada?

Most major brands use search engine marketing to promote their products and services. In 2016, businesses spent almost half their digital marketing budgets on paid search advertising, hoping to entice search engine users to click through to their sites. Four out of five of the fastest-growing Inc. 5000 companies spend money on PPC advertising. These figures show that SEM is an important form of marketing for companies today. As business becomes increasingly digital, SEM is likely to become even more important.

How to Get Started With SEM in Regina, Canada?

To begin making SEM work for your business, Cansoft comes up with a keyword strategy that ensures your marketing campaign targets the search engine users who are most likely to convert into customers. Begin by using a tool like Google Keyword Planner to research what keywords people are using to search for businesses like yours online. If you need help, contact our Google certified experts  to help you come up with a strategy that delivers the optimal return on investment for your brand.