Digital Marketing Is the New Future
In marketing and business’ past, people got leads through word of mouth, and cold calling. That is no longer the case in 2020. Millions of people are online every day, and that is where the majority of people find businesses to buy from.
400 Million Websites: How Do You Stand Out?
There are around about 2 billion websites on the world wide web, but only about 400 million of them are active. Still, that is 400 million websites that in some way, are all competition to yours. When someone searches for your website on Google, the engine goes through all the different websites and chooses the ones that best match your search query. Google then basically orders the results from best to worse, based on your search terms. So, if you search “doughnuts near me”, then the website that mentions doughnuts and an area near you the most will be ranked number one in your search results. Stats show that 81% of people perform some type of online research before making a large purchase.
Knowing how Google ranks the results of your search, it only makes sense that search engine optimization (SEO) is an important thing to learn, for any business. Search engine optimization does just that, optimizes your website for certain keyword searches to improve your ranking on Google. Utilizing of blogs, social media links, and certain headers helps to improve your ranking on Google.
How Does SEO Turn Clicks Into Purchases?
But what does this do for your business? Well, let’s put it this way. When putting out an ad on a billboard on the busiest street in your city, lots of people will physically see that billboard. But how many of them are in the market for what you’re selling? How many people, if looking in your market, will remember your business from that one billboard to go home and research? How many people driving by that billboard will be more likely to be changing the radio station, trying to find their destination, talking to their passengers, or more focused on the road to actually see the billboard? When your business is at the top of Google rankings, after the paid results, which 70-80% of people ignore, then people who are searching for your services or products see you. They find your business, and it’s what they are looking for, so they click on your website. That click turns into a sale, all because your business came up on the first page in Google results.
Other Ways to Rank
There are so many different ways to rank higher on Google. The usage of keywords is the clearest and the easiest, but did you know that having a social media presence can help with brand recognition and sales too? 47% of consumers view 3-5 pieces of content created by a company before talking to a salesperson from that company. This means that a consumer might come across your beautifully laid out, top ranking website, and still want more from you. They want to see you, learn your brand and ethics, and make sure that you are the kind of business that they want to buy from. They might check out your Facebook page, your Instagram feed, or your LinkedIn information. Social media is a big part of turning clicks into purchases. Are you here from our Instagram or Facebook? Share this article if you are!
Marketing is changing every day, and it can be somewhat tough to navigate the new experiences. Gone are the days of billboards and newspaper ads, and that can be a difficult change for some businesses. That’s why Cansoft Technologies has a team of diverse people to help bridge the gap. Check out our website here, or message us on any of our social media channels.