We Need to Do PageSpeed to Help SEO?
What is Page Speed?
Before we discuss that to what degree page speed can actually help SEO, let’s clarify one thing: PageSpeed is not site speed. PageSpeed refers to a sample of page views on a site. PageSpeed can be described, according to Moz.com, in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
Multiple views on PageSpeed
The mainstream opinion on if businesses should run PageSpeed is positive, but, there’s a few doubts being mentioned as well. Cansoft (Vancouver) today will show you both sides, let’s see if the pros weights more than cons.
A Faster page is better user experience:
When you try to open a website, do you want its page to load like a turtle? The user experience your website offers determines whether a visitor stays to explore or bounces back to the results. According to Maile Ohye from Google, “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.”
Another reason page speed needs to be done is that Google is starting to make their index mobile-first.
They intend to include page loading times on mobile device as one of the ranking factors:
QUOTE: “How fast your website loads is critical but often a completely ignored element in any online business and that includes search marketing and search engine optimization. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” Google
We can see that mobile experience is getting more important than ever.
Slow page speed affects crawl budget.
Google might crawl your site slower if you have a slow site, that’s really bad – especially if you are adding lots of new content or making lots of edits to content on the site. If you want your website pages to show up in search engines, they have to be crawled first so they can then be indexed.
Page speed matters to your users, which means it matters to search engines.
According to the source in March 2018, Google made it clear that page speed matters and mobile-friendliness are most important. Page speed should be an important consideration when you’re building, maintaining, and improving your websites. In the beginning of 2018, Pingdom offered us some new insight on how load time affects bounce rate: the more time your site needs to load; the higher the bounce rate gets.
How can you improve page speed?
Except the above methods, there are some more major things you can do to improve your page speed.
If you want to learn or engage more, feel free to contact Cansoft (Vancouver) today. We offer you the best SEO services with reasonable price.
Some possible risks: