Nowadays, search engine optimization is more important than ever. It’s necessary for all webmasters to clearly understand what SEO entails and its potential for businesses. So what is SEO?

What is SEO?

SEO (search engine optimization) refers to a set of rules, which blog or website owners can follow to optimize their blogs or websites for search engines. By adhering to these set of rules, webmasters can enhance their search engine rankings.

Additionally, it’s an incredible way of increasing the quality of websites. In the end, sites not only become easier to navigate, but also user-friendly and load faster.

That being said, it’s true to say that you can consider SEO to be a framework. This is because the entire process has a number of guidelines or rules, several stages and a variety of controls.

What makes SEO Important?

In the current highly competitive market, there’s no doubt that the importance of SEO shouldn’t be under looked. Search engines usually service millions if not billions of users daily. All of them look for solid solutions to their problems or answers to their questions.

Do you have an online store, blog, or website? SEO can certainly propel your business to greater heights. It can help you meet the objectives of your business.

The following are some of the reasons that make SEO important to today’s websites:

  • Majority of search engine users tend to click on any of the top 5 suggestions in the SERPS (results pages). Therefore, you must take advantage of this by making sure that your SEO is top-notch
  • Excellent SEO practices enhance user experience as well as usability of your website
  • Since users trust search engines, being on top of the search results courtesy of SEO, increases your website’s authority
  • Effective SEO is great for the social promotion of your site
  • SEO puts you ahead of competition
  • SEO is essential for the smooth running of large websites



How Google Became No. 1 Search Engine

Before 1995, to find relevant results, search engines used to depend on catalogs of textual keywords. Anytime users entered a search term or keyword, search engines like Lycos and AltaVista would compared the terms to those in their database. Unfortunately, this automated process didn’t always return logical results.

By 1997, Stanford students had found a better approach to searching the web. Google was ‘born.’ In comparison to the existing search engines, Google delivered unusually relevant results. Actually, it not provided superior results, it didn’t have the clutter present on popular search engines of that time.

Over the years, Google has become the world’s largest search engine. This is in terms of pages indexed. Unlike other search engines that became unfocused and bloated, Google has become better with age, just like wine.

How SEO Technique Has Changed the Ranking System of Today’s Online Presence

For many years, SEO seemed to be nothing than just mere black-hat tricks coupled with some luck. Rather than creating blogs or websites that appealed to visitors, most companies/businesses simply stuffed their sites with keywords. They plastered their websites with new links, with the hope of coming out on top.

Luckily, this isn’t the case anymore. In the recent years, all that came to a halt.

The drastic changes in the ranking system of Google has resulted to a worldwide revolution for SEO. Now, the focus is on great content as well as positive user experience.


Search engine optimization

So what did the shift in SEO bring with it? The main objective of Google’s algorithms was specific. The quality of content and user experience is important more than ever.

NOTE: If you want to improve your online presence, you MUST not only create a world-class website, it must have useful, up-to-date, and pertinent information. On top of content production, you must have ergonomic website that’s effortless to navigate. You website must have an unambiguous call to action.