Search Engine Optimization is important to your business not only because it makes your website easier to be found, but also because it improves your page ranking on Google so that customers can find you when they search for your keyterms. Below I have shared some of the benefits you will have to have to understand why SEO is important to your business.
When you are ranked high on Google you can expect to see an increase in traffic to your website. This will not only help to increase your business but could also help you to focus on returning customers and not just new ones.
Return On Investment
SEO is a great way to invest in your business and your website. You can improve your ranking and have thousands of pounds a month without putting extra cash into your pocket. This will mean that when your customers spend less time on the site they will spend more time on the other parts of your business, such as creating new products or listening to your advice. Basically, being better in Google’s eyes should mean more customers and increased profit for you.
Increase visitors to your site, it is important that you remain relevant. If you start to use all your keywords the same way and this means that your page content has not been updated for months, you may lose your ranking on Google. This means that you are lose for the traffic and sales.
So how can we force our business to grow? Here are some important aspects of optimization:
- Keyword researchGoogle needs to know what kind of phrases you are shooting for. Long-tail keywords are ideal, as they are phrases which are more than 1 or 2 words. When you have a page such as this highly optimized, you will score highly for the more learnt keywords as a whole. This means that you will be getting traffic to your site who are interested in your product. This turns into more customers and directly into sales.
- Having the right title tag is a must. It is where Google knows to place your listing. You need to think what title tag will make people click on the link to your site. Create a title tag which highlights your main benefits and keywords.
- Backlinks are important. When a lot of other websites are linking to your site, this means that you have something of value on the web. This is a big deal in SEO. If you are not getting backlinks to your site, it is important that you do, as every backlink is a vote of confidence from another website.
When you have these SEO tactics in place, you will slowly increase your ranking on Google.
Content is the most important thing. You keyword needs to be in the title, but it needs to read well. You should have the keyword in the H1 tag, but keep it short and exciting. As well as this, DotNetNuke should be able to create a sitemap for you, so that you don’t have to. It is important that you can see all of your pages right away so that Google can see how many pages you have and where they are located. Having a sitemap will help Google to index your website faster.
Another important factor is how your website looks. If you have spent a lot of time and money on the looks of your website, you may want to get some homepage starters so that people can get an idea of what your site looks like. Some of the themes are all black and white, which looks professional, but it is more important for your site to be System dependable. It is important that your site can be Maintenance mode too. In some cases, Dynamic pages are not maintenance-friendly. In other words, if Googlebot has to come through and index your homepage, it will feel awkward and disorganized. Also, if you are using frames, it is important that you make sure that your site can all be indexed. We will cover how to fix frames later on.
Beginning with the fundamentals, your blog posting needs to be spelling mistake free and grammatically correct. After a while, you will notice that your employees are misused and the whole tone of the website is lost. If your website is full of mistakes, customers will not get to find the information they need, they will probably navigate away from your site and never come back and neither will Google.
Your forum posting should informational and not sales pitches. You want to be deemed credible and respectable, not as a cheaper cost. If you decide to specialize in a certain internet marketing search engine, such as SEO, ensure that you have the time and expertise to give your customers premium results. If your search engine ranking is low, this is the message that will stick in your mind the most. Sometimes, your page rank will go up and down. In other words, if you post new content on a regular basis, your rank will go up and down.