Top 5 things often get ignored or forgotten when people talk about SEO.
Nowadays, more and more business owners realize that SEO becomes one of the most important marketing disciplines they want to use. There are many aspects to SEO, today, Cansoft (Vancouver) will list some vital facts about SEO which people don’t know, or simply forget about.
1. View A Website as Distinctive Segments
Remember that you don’t rank a website, you will rank pages within a website. For example you are doing SEO for a Plumbing company in Regina. Ranking a page and a site is not the same thing. In most cases, you have various segments on your website, including a home page, a service or product page, a blog, a contact & address information, and possibly other parts.
It is common that some of the segments are more valuable than others. For example, you probably would not be interested in ranking your contact form. Focus on ranking pages that will reel in potential customers from the SERPs (search engine results pages).
2. Be Mobile Friendly
I’m sure you have noticed that most people now rely on their phones for a restaurant or hair salon recommendation. So, if your site is not mobile-friendly, then you won’t rank in mobile search results. It means that people using Google on their cellphones won’t see your site. Mobile search is extremely significant to local SEO as well. Do not ignore the mobile SERPs, your mobile-friendly site will be more competitive than before.
3. There are Many Ways Improving Visibility on Searching Engines
You might be under the impression that the only way to rank better on Google or Bing is by using on-site SEO. However, there are other ways to gain visibility. For example, you can create a Wikipedia page for your business, or, create your Google Knowledge Graph. Google collects information from different sources for its Knowledge Graph. Now it’s time to create your profile on those sources where Google gathers information from.
In addition, you can also use Schema Markup to boost the SEO. It is one of the newest SEO solutions. The Schema Markup is similar to rich snippets, it tells the searching engines what your content means. If you want to learn more about Schema Markup, you can visit Schema.org or click here.
4. SEO brings Many Distinctive Specialties
SEO is a broad online marketing channel that includes a lot of disciplines. There are SEO experts who work in companies like Cansoft (Vancouver) who specialize in technical SEO, link building, content marketing, international SEO, and more. You need to determine first how you want to rank a site and then select proper strategies. For example, if you wanted to optimize your website for an international audience, the SEO experts would offer a country-specific domain. They would provide separate content for different countries on a subdomain as well.
5. There are Other Search Engines Besides Google
It’s true that Google is the number one in web searches, still, there are other search engines, and your target customers probably are using them. One of Google’s major competitor is Bing. This Microsoft’s search engine shares search traffic from Google. Another easily forgotten site is Yahoo! Search, which ranks as no. 3 on the best search engines list.
There’s also Amazon. Although Amazon’s hold on product search has been weakened by search engines like Google, it’s share of initial product searches was still up to 49%, Dec 2017. Thus, make sure that you consider all popular search engines that exist while involving SEO solutions.
If you would like to know more about SEO and related strategies, check our Cansoft blogs. We will share more useful information and knowledge that can help you and your business.